2016

Wine Stories


The Majestic Wine proposal focuses on the development of the physical shopping experience, where the imagination of the wine lover plays the important role in shaping the perception of the product.












Five different stories - each representing different character of the wine - were created as the core of the concept and reflected both visualy as the graphics as well as spatialy with the usage of certain collection of objects. The language of graphics and color palette was captured to express the esence of each story.









The modular character of the elements creating the space allows it to be suitable and adaptable for different scenarios required by the pop-up nature of the design.

The ribbon-like setting of the structure creates also engaging circulation within the space.